- Ask yourself if your business is suitable for YouTube
Know that not every business is a perfect fit for YouTube. In other words, if you cannot showcase your products / service in action, then YouTube is not for you. If you manufacture power tools, you can just show a power drill working in a short video. But if you are a tutor and you don’t have much, then why would you want to be on YouTube? If you want to go for video marketing, set a clear goal on what you wish to showcase. If you are still uncertain, hire a YouTube marketing Singapore expert to know more.
- Ask yourself if you want to gain new customers or retain the current ones
For many companies, YouTube is the main source for attracting new customers. This is done by showcasing your products, how it works and then redirecting your customers to your website for closing the sale or for more information about the product. As you cannot add the link directly in the video, you need to add it in the description or onscreen. For more information on the same, you can visit the website to know more.