Onsite SEO

This process renders your website search engine friendly. It means that it adjusts the elements involved so that it makes it easy for search engines to crawl and understand the structure and content of your website. The more data and info they get from your website, more are the odds of ranking higher. The first step for successful implementation of on page SEO is to address and fix the problems when optimizing your website for search engines. For effective onsite SEO services, consult the best seo expert in Singapore.

Offsite SEO

It refers to the actions required for website promotion on the web. Link building is the most commonly used method. When a query is typed in the search box, they list the websites to be shown in the first page of SERPs and its order to be displayed. And for the same, they use factors in their ranking algorithm. They are impacted by the links pointing to a website. If the links are reputable, they are deemed a vote of trust and hence ranked higher. Google is smart enough to understand if the link is made for manipulating the algorithm, hence deeming it unnatural. Numerous unnatural links may lead to penalty. Hence, never buy, sell or ask for links just for the sake of increasing the ranking.