When you are paying to advertise your business on Google, you will want to do everything you can to assure the success of your campaign. Google advertising can be highly lucrative for a business, but it can also be a massive drain of money when your campaign is not optimised well and run correctly. Below are some tips to help ensure you get the most out of your advertising campaign that helps boost sales, online visibility, and brand awareness to ensure your campaign is a success.
Define Your Goals & Target Audience
One of the first steps after selecting which platform you will advertise on is setting your goals and target audience. Your goals can be increasing sales by x percentage or increasing brand awareness. Once you have set your goals, you will also need to define your target audience and who you will be targeting with your ads.
You can use Google Ads for e-commerce and any other type of website, but to get the most from your campaign, you will need to do keyword research. When looking for a product or service, the keywords are the words or phrases people type into a search engine. The more thorough your keyword research, the better chance your campaign will succeed, so you will want to take your time with this step. You will also want to include negative keywords which can save you a lot of money on wasted ads.
Write Your Advertisement
Yu will then need to write the copy for your advert and ensure that you include calls to action to try and solicit the desired response from people who see it. The content needs to be clear and concise and resonate with the people you are targeting.
Create A Landing Page
You will also need to create a landing page for people to navigate to from your advert and ensure that you have tracking set up correctly. The landing page needs to adhere to SEO guidelines, and the SEO of your website can benefit a PPC campaign and potentially reduce the cost of each click. You can click here to get some excellent advice on the SEO of your landing page for your PPC campaign.
Test, Test, & Test Again
You will want to do lots of testing with your PPC campaign so you can modify and refine it till it is running optimally. Your campaign will require constant tweaking, even when it is doing well, and it can get highly technical when trying to optimise a PPC campaign. If you do not have experience with PPC, before wasting lots of money and seeing no returns, find a reputable digital agency to help set up and run your campaign, which will increase the chances of success.