You cannot make a site live without proper web hosting. In other words, whatever you post on your website in the form of text posts, images, videos, etc., gets stored on web servers first. After this, whenever someone comes to your website, they are able to see those posts easily. So, if you plan to take your business online by setting up a website, then choose your web host carefully. If you go for a random web hosting company, then you are likely to face many websites down-time related issues in the future. It’s better to not let that happen by opting for a good web hosting service provider.
There are multiple parameters to determine a web host’s efficiency. From its uptime to server speed, security, customer support, pricing, backup facility, and ease of use, there are over half a dozen different parameters that you need to look into. If you are from a technical background and understand all of them, it’s great. Otherwise, you can read what other marketers and users think about any company by reading online reviews. When you read 3-5 reviews of a company, you’ll have a decent idea of whether you should go ahead with it or move to the next option.